Electronic commerce is one of the channels that has been increasing in recent years, and it is not surprising, with quarantines and the general fear of leaving home in mid-2020, many of the companies realized that digital channels it was the next implementation step resulting in an increase in the creation of virtual stores. This led to an increase of 25.7% worldwide in retail trade.
The foregoing gives a growth outlook for this area of $ 492.1 billion worldwide by 2021 and in 2025 they can achieve profits of $ 738.5 billion, this according to the eMarketer agency for the Latin American region and Spain.
Now, before the pandemic, the firm had predicted that total retail sales worldwide would increase by 4.4% in 2020, to $ 264.6 billion, however, sales were only $ 236.24 billion, a decrease. 2.8%. In 2021, this figure will recover to levels prior to the pandemic (2019), reaching 250.52 billion dollars, according to the brand and an important part of this growth will be in e-commerce.
For Colombia, the number of transactions increased 78% compared to what was observed in the first quarter of 2020. The ICT ministry revealed that in the first three months of the year online sales increased 44.3%, according to figures from the Colombian Chamber of Electronic Commerce (Ccce).
Although we are still very elusive in online transactions, and many cases of cash on delivery alleviate this fear a bit, we are in a strong increase that cannot go unnoticed.
In the case of having an electronic commerce platform, we can look at some aspects that will help us improve our reach or vitalize our sales:
Electronic commerce will continue to grow as indicated by international agencies and although you think that it is too late to create your virtual store, it is not since 2022 is loaded with a very good increase in these digital markets and you can be part of that group of companies that generate profits by this means. But remember not only is creating your store, it is managing it so that you achieve the proposed objectives.